marketing gravity- “recession buster idea” #1

Posted on | November 16, 2009 | 1 Comment

Q:     How do you  generate more  P.R., name recognition, product awareness, networks, clients, referrals, “fans,” blog readers, followers on Twitter, etc. ?

A:  Marketing Gravity.      That’s how!  That’s the key!

Marketing Gravity is a concept I learned from a genius named Alan Weiss of Summit Consulting.  This diagram is my updated version of a diagram Alan created years ago.

The diagram is hard to read on a blog, so let me explain it in words.  In the center is “marketing gravity.”  The “globes” around marketing gravity represent different ways to market and connect with people- publicity, Twitter, Rainmakers Marketing Group, trade associations, newsletters, blogs, sky writing, brochures, open houses, etc.

Now, let me explain gravity in the real world, so I can apply the concept to marketing.  Gravity is the attraction of mass to mass.  In the real world, the more mass you have, the more gravity you create.  The more gravity, the more mass attracted, thus creating more gravity.  The cycle repeats, with bigger objects pulling in smaller objects, thereby creating even more mass to attract even more objects.  Etc., etc., etc.

Marketing works the same way. . .     the more Tweets you send out, the more followers you get, which leads to more hits on your blog, which results in more emails and phone calls, which generates more clients/customers, who view your website and then refer you more clients, who forward your electronic newsletter to friends, which leads to more people following you on Twitter, and so on.

Pick and choose the type of marketing “globes” you put in your marketing universe.  Each business and each industry call for different tactics at different times.  The key is to get started.  Experiment.  Not everything will work.  But, the marketing tactics that do work will, by definition, be consistent with your marketing strategies and further your marketing plan.

Plan?     Marketing plan?

There I go again. . .  talking about planning.   Imagine that.  As if you’d never heard me preaching about the virtues of business planning.  Seriously though, CREATE A MARKETING PLAN ASAP!!!    I recommend that EVERY BUSINESS create a marketing plan designed to maximize the benefits of MARKETING GRAVITY.

If you need help getting started, ASK FOR HELP.  But please, get started and start generating some MARKETING GRAVITY.

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