Book Review- “Book Yourself Solid” by Michael Port
Posted on | April 6, 2009 | 3 Comments
I recently read Book Yourself Solid by Michael Port. It’s a good read. In fact, it’s a very good read. I’ll probably buy the next book he writes. There is already a follow-up book, but I’m not certain that it is all that different from Book Yourself Solid.
Book Yourself Solid is about generating more business for professionals, service providers and related businesses. I’ve followed the lessons taught in Book Yourself Solid myself for some time. Although there’s nothing revolutionary in this book, this author describes these tools and techniques in a clear and easy-to-follow method. It’s worth buying and reading.
I then went to Book Yourself Solid website, as the book repeatedly encourages. That was a little disappointing. The website is one big sales pitch for other companies, books, services, authors, etc. I felt constantly under pressure to buy something, which is the exact opposite feeling and atmosphere that the book teaches you to create in your customers. That was ironic but still disappointing.
All in all, I recommend the book Book Yourself Solid but not the website. There are other web-resources listed in the book. Those other resources are worth exploring, but don’t bother going to the Book Yourself Solid website itself. Stick to reading the book.
Tags: book review > Book Yourself Solid > branding > business book > business plan > entrepreneur > Michael Port > Small Business
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April 6th, 2009 @ 5:30 pm
full disclosure – i am a book yourself solid certified coach
Matt – curious about your success with implementing BYS for your business. what worked for you – what didn’t?
thanks – Matt
April 7th, 2009 @ 3:23 am
Thanks Matt Walker for the comment/question.
The best advice in Book Yourself Solid is in the sections advising all of us to become experts at what we do. You can’t replace competence. Experience, training and expertise are fundlemental to generating business. If you’re not very good at what you do, then clients will not return and will not refer their family and friends to you. So, I read and study business and the law constantly. I try hard every week, if not every day, to get better at my craft.
My blog is an opportunity to share my expertise and experiences. That is not a unique technique to BYS, but the book does a nice job of describing a program for communicating to prospects via the web. David Risley, Seth Godin, Chris Brogan, Joel Comm, and others teach the same things taught in BYS.
I have relationships with some very, very talented marketing people here in Indianapolis- Stacey Cain at Burkhart Cain, Lorraine Ball, Brian Gray at Media Sauce, Tony Scelzo, Kyle Lacy, Renee Englehart, Raquel Richardson of SilverSquare, etc., etc., etc. I learn from these people every day. BYS mostly confirmed what I already knew, but it is still a very good read. I’ve recommended it several times already.
I think I learned more from Alan Weiss and his “marketing gravity” concept. Are you familar with that idea? Would you like to hear about it?
April 8th, 2009 @ 12:52 pm
agreed – i have found that many clients are fearful of taking a stand as an expert in a specific domain (that is exactly what a customer is looking for though).
i look forward to seeing a post on alan wiess and ‘marketing gravity’.